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LG Electronics Italia launching event to promote its new home air conditioning product LG ARTCOOL Stylist.

We worked on the creative concept for the web marketing national campaign; the concept, production and post-production for the commercial spot, besides Real Time host Paola Marella as LG Brand Ambassador, all the promotional activities dedicated to Architects and Interior Designers; the Press Day + Evening Event planned in Milan in April 2014.

The result? An unique, advertising campaign, whose claim perfectly explains the essence of the project: “Style Your Space“.

Design and feminine press journalists, bloggers, architects and interior designers were the special guests of LG Electronics Italia’s Press Day + Evening Event, which has been scheduled at Samuele Mazza’s Interior Boutique and Suite Medea locations.